Micro‑influencer performance, productized

Programmatic micro‑influencer marketing

Like performance ads: configured, purchased, and launched in hours, but powered by real people.

Paying for attention is easy; getting results is hard.

Brands

  • • Gatekeepers add fees and 2–4 week lead times to launch.
  • • Big‑name bets cost five figures and often underdeliver, with little iteration.
  • • Small budgets get deprioritized; ops sprawl across platforms.

Influencers

  • • Late payments, vague scopes, and one‑off deals.
  • • Admin drains time from creating.

Micro‑influencers works, but doesn’t scale

  • • Manual sourcing, vetting, briefs, rights, compliance, attribution, and bulk payments.
  • • Coordinating hundreds without software is chaos.

From frustration to solution: self‑service programmatic campaigns for organic acquisition through micro‑influencers

Two different journeys—one painful and slow, one fast and predictable.

Traditional Agencies

Step 1

Have a meeting

Long calls to discuss scope, pricing, expectations.

Step 2

Get a quote

Wait days for a quote with high fees and long timelines.

Step 3

Constant meetings

Follow‑ups for approvals, contracts, creator selection.

Step 4

Launch after 4+ weeks

Hopefully it goes live on time.

Bunny Social

Step 1

Purchase on your own

Select budget, channels, and a brief. No calls.

Step 2

Results in 48 hours–5 days

Creators sourced, vetted, and activated.

Why Micro‑Influencers Win

The micro approach compounds advantages across risk, durability, and operational competition.

Less risk

One big influencer is a hit‑or‑miss bet—and usually an expensive one. By distributing the budget, you also distribute the risk.

Less AI risk

AI influencers are emerging (VTubers are already here), but we’re all micro‑influencers in some way. No matter how much content exists, we’ll always want to watch content from friends and family. Micro‑influencers will always exist.

Less competition

This market is a mess. No agency can operate a micro‑influencer network at scale without technology.

How we do it

Built on proven tech from Bunny Studio—which has delivered over 4 million creative assets for 50,000+ clients like Spotify, AirBnB, Dell, and others.

Same workflow, adapted here. We cut operational overhead by 85%+ so you buy outcomes—creators and results, orchestrated.

Right now it’s manual on purpose so we learn quickly, validate, and shape the product.

Set configuration

Budget, channels, brief—no calls.

Complete payment

Share any extra details.

Creators go live

Get people talking about your brand.

Make clients happy

Proof of delighted partners.

Alexander Torrenegra and Alan Arguello

We’re so confident in our team that we offer a money‑back guarantee to all clients if we miss the mark.

We’ve lived both sides: agency and creator, so we know where it breaks.

We are tech founders reuniting after 18 months working together to fix this with software. We’ve experienced the full loop: getting hired for collaborations, hiring influencers ourselves, and managing campaigns for others.

Alexander Torrenegra

  • Founder of Torre.ai ($20M seed) focused on end-to-end hiring automation
  • Co-founder of Voice123 (acquired in 2021, $100M+ GMV) and Bunny Studio (4M+ creative assets delivered)
  • LP and angel in companies including Cornershop ($3.3B exit) and VivaReal ($640M exit)
  • Shark on Shark Tank Colombia and Mexico

Alan Arguello

  • Former co-founder of an influencer company VC-backed
  • Active LinkedIn creator with 1M+ organic views annually
  • Managed the personal brands of two well-known CEOs, delivering 15M+ organic views; led B2B creator campaigns with 2.5M+ organic views
  • Software engineer and generalist builder
Bunny Social

We make your brand spread faster than bunnies.

Scope a pilot today, first results within days.

www.bunnysocial.media
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